In order to continue to provide reliable answers, search engines are constantly improving their algorithms to become smarter and more intuitive. Google claims that its algorithms use over 2000 factors to index web content that matches the most relevant web pages to the keywords used in the search. Moreover, these “spiders” not only create links for the relevant keywords, but also index content related to behavior, category, demographics and location.
While optimizing a website to fit more than 200 search results may seem overwhelming, there are simple methods you can follow to improve your site’s search statistics. If SEO is something new for you, Energy Studio will help you with highly accessible packages and optimization campaigns. All you have to do is contact us and together we can find the most appropriate solution. From the seo company los angeles this is important now.
We study the SEO techniques that the competition applies
Before starting an SEO campaign we study the websites of the competition and see how they rank in front of you in the top searches. We also organize a study to determine which search terms they use frequently when they want to find you online. Outspken Media, SEOPad and Pushfire, along with other companies, offer consultations and SEO studies at a cost, but also offer free reports or tips to help you get started.
- Once we determine which the most used words are, we integrate them where they fit best in the site: for example in the Page Title, the URL, or even inside the text. Google’s Keyword Planner program (hereinafter referred to as the Keyword tool) allows you to search for keyword suggestions and analyze the effectiveness of an online campaign. To access the Keyword Planner you just have to sign up for Google AdWords.
We clean the website code
If you have the basic knowledge in HTML and CCS, then ensuring that your site has a clean code is essential to make it easier to find online. Using organized HTML and using CSS to avoid outdated HTML will show the search engine that your site is trustworthy and not of poor quality.
In addition to the basic steps (such as inserting keywords and quality links in content), there are some HTML practices that can get you in the top search rankings.
Use of tags in images
When a site cannot present an image (if the browser is not compatible, or the user simply chooses not to download the images), the tags provide a description of the image; this can contribute to the top lift.
In addition, although Google no longer uses them to rank sites, many other search engines still use keyword-related metadata to catalog your pages. By metadata we mean words embedded in the HTML code but which are not visible to the readers. This allows the site to load a number of keywords without adversely affecting the quality of the content. Note: Although adding keywords to your code is a good practice, uploading it with irrelevant words is a misleading practice that wills most likely result in a search engine ban.